Collaborating with Sales Leadership on Content

Creating great sales content doesn’t happen in a vacuum. In this episode, Roger Jennings, former Director of Content at Twilio, unpacks what it really takes to collaborate effectively with sales leadership when developing sales content that drives results. Whether you’re in enablement, product marketing, or content strategy—this episode will help you improve your partnership with the field, avoid common disconnects, and build content that sales teams actually use.
What You’ll Learn:
Why alignment with sales leadership is crucial for effective sales content
How to build trust and credibility with sales leaders
The biggest collaboration mistakes—and how to avoid them
Tips for co-creating content that supports both strategy and execution
How to turn content from “check-the-box” to mission-critical
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